BACKSLASH MENA

#6: BLM RIPPLES ALL OVER THE WORLD

As we witness a sudden rise in activism, fighting for human rights overtook fighting the pandemic: employee activism emerged, protesters fr...

#5: GOING BACK TO THE FUTURE

As the world prepares to go “back” to a new future, nothing resembles the pre-Covid-19 era as we knew it, but maybe as our grandparents did...

#4: THE NEW NORMAL

The new norms arising from COVID-19, including virtual game shows, virtual weddings, online car buying and a digital Ramadan....

Thought Leadership

WHAT’S A GRAND PRIX WORTH IN A GLOBAL PANDEMIC?

In a year when the whole industry’s staying away from the Croisette, TBWA\RAAD’s Chief Creative Officer Walid Kanaan conducts a debate on his shoulders over the value of advertising awards right now...

NAVIGATING TURBULENT TIMES

As a creative agency, our primary role is to find creative solutions to business problems. During the pandemic, we have launched many initiatives to help brand owners navigate uncertainty. ...

Getting Through A Crisis Like COVID-19

Just a few short months ago the year ahead looked promising and prosperous. Now the talk is of mere survival. The sheer scale of the unfolding crisis has led to panic and paralysis on a global scale, but there are ways to combat the spread of fear and instability....