tbwainsights

WHAT’S A GRAND PRIX WORTH IN A GLOBAL PANDEMIC?

In a year when the whole industry’s staying away from the Croisette, TBWA\RAAD’s Chief Creative Officer Walid Kanaan conducts a debate on his shoulders over the value of advertising awards right now...

#6: BLM RIPPLES ALL OVER THE WORLD

As we witness a sudden rise in activism, fighting for human rights overtook fighting the pandemic: employee activism emerged, protesters from all corners of th...

NAVIGATING TURBULENT TIMES

As a creative agency, our primary role is to find creative solutions to business problems. During the pandemic, we have launched many initiatives to help brand owners navigate uncertainty. ...

#5: GOING BACK TO THE FUTURE

As the world prepares to go “back” to a new future, nothing resembles the pre-Covid-19 era as we knew it, but maybe as our grandparents did. Retro drive-in cin...

#4: THE NEW NORMAL

The new norms arising from COVID-19, including virtual game shows, virtual weddings, online car buying and a digital Ramadan....