BACKSLASH

THE QUESTIONS, HAPPENINGS AND TRENDS THAT MATTER

#6: BLM RIPPLES ALL OVER THE WORLD

As we witness a sudden rise in activism, fighting for human rights overtook fighting the pandemic: employee activism emerged, protesters from all corners of th...

#5: GOING BACK TO THE FUTURE

As the world prepares to go “back” to a new future, nothing resembles the pre-Covid-19 era as we knew it, but maybe as our grandparents did. Retro drive-in cin...

#4: THE NEW NORMAL

The new norms arising from COVID-19, including virtual game shows, virtual weddings, online car buying and a digital Ramadan....

#3: Wider World Implications

COVID-19 implications for the wider world, including a halt to a conflict, national economies and a surprisingly cleaner environment....

#2: Home & Front Line

Life at home and on the front line, including job swops, Coron-anxiety and an indoor renaissance....

#1: The Spread Of COVID-19

What the spread of COVID-19 brings, including thoughts on Covidiots, home-teaching and potato-couching....

Looking ahead...

COVID-19 will change us forever.

This is a defining moment for our generations and it will have long lasting implications. Culture is changing faster than ever, raising new challenges for businesses and organisations.

Here at TBWARAAD, we believe in creating ideas that locate and involve brands in culture, giving them a larger share of the future. We’ve created and implemented a Disruption framework designed for brands and businesses to redefine themselves and find place to grow both right now and until recovery is complete.

If you would like to speak to our experts, please contact us.