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THOUGHT LEADERSHIP

We spend a lot of time here in the agency looking into innovations and considering the implications for marketing and the wider world. Here is some of our current thinking.

WHAT’S A GRAND PRIX WORTH IN A GLOBAL PANDEMIC?

In a year when the whole industry’s staying away from the Croisette, TBWA\RAAD’s Chief Creative Officer Walid Kanaan conducts a debate on his shoulders over the value of advertising awards right now...

NAVIGATING TURBULENT TIMES

As a creative agency, our primary role is to find creative solutions to business problems. During the pandemic, we have launched many initiatives to help brand owners navigate uncertainty. ...

Getting Through A Crisis Like COVID-19

Just a few short months ago the year ahead looked promising and prosperous. Now the talk is of mere survival. The sheer scale of the unfolding crisis has led to panic and paralysis on a global scale, but there are ways to combat the spread of fear and instability....

Reda Raad on remote working

The coronavirus lockdown has demonstrated that a good wi-fi connection is all you need to work efficiently and effectively from anywhere in the world...

Nissan Inspired By Long-term View

Ghassan Kassabji, managing director of Nissan United at TBWA\RAAD, shares practical insights about how the team created a film of an eerily empty Dubai using stock footage with LBB’s Natasha Patel...

A Call to Action

Reda Raad, chief executive of communications group TBWA\RAAD, on how true leaders should address the current crisis. Just a few short months ago, the year ahe...

Has Covid-19 Transformed The Office?

Technology has made traditional agency offices an almost outdated concept, writes Reda Raad. I’ve been working from home for nearly two weeks now. It’s taken ...

5 Things For An Innovative Culture

By Jennifer Fischer. When you work in a creative agency, the biggest challenge—the one you must always deliver on—is to continuously come up with and impleme...

Looking ahead...

COVID-19 will change us forever.

This is a defining moment for our generations and it will have long lasting implications. Culture is changing faster than ever, raising new challenges for businesses and organisations.

Here at TBWARAAD, we believe in creating ideas that locate and involve brands in culture, giving them a larger share of the future. We’ve created and implemented a Disruption framework designed for brands and businesses to redefine themselves and find place to grow both right now and until recovery is complete.

If you would like to speak to our experts, please contact us.